European Colonization on Africa essays

European Colonization on Africa essays Back in early African history, Europeans colonized and infiltrated African civilizations in order to make a profit and to be known as a superior nation. By doing this, European colonists messed up the traditional African lifestyle. Africans were willing to let the colonists join them, but the Europeans went too far when they took over governments and tried to rule over the Africans. This colonization led to many problems in Africa, that still affect modern day Africa. First of all, the problem can only be explained about where the colonists were located. According to the European Colonization map, it shows that France and Great Britain ruled most of the Northern Part of Africa. France and Great Britain ruled other parts of Africa in the South, but not nearly as much as up North. Meanwhile, Germany Portugal, and Belgium ruled most of the Southern part of Africa. Now, to talk about the Government of Africa, Ill have to explain the two different types of governing. There was direct rule (French) and indirect rule (Great Britain). The difference between these two different types of governing was that indirect rule was when a local chief or leader ruled the colony, but was used as just a messenger from a higher power of authority. In this case, the British. The British would make the laws for the ruler to enforce, and he would do it. In the case of direct rule, the country that colonized the country, ruled it. The French ruled their colonies in Africa and enforced their own rules, rather than let a local leader do it. In African civilizations, indirect rule worked better for the Africans because they were able to keep their old traditions and not have to adapt to new ones. In the French colonies, Africans had to convert to French in order to be considered French. If they were considered French, then they could run for politics and be considered as an equal to a French person. ...

John Fremont - John C. Fremont - Civil War - Valley Campaign

John Fremont - John C. Fremont - Civil War - Valley Campaign John C. Frmont - Early Life: Born January 21, 1813, John C. Frà ©mont was the illegitimate son of Charles Fremon (formerly Louis-Renà © Frà ©mont) and Anne B. Whiting. The daughter of a socially prominent Virginia family, Whiting began an affair with Fremon while she was married to Major John Pryor. Leaving her husband, Whiting and Fremon ultimately settled in Savannah. Though Pryor sought a divorce, it was not granted by the Virginia House of Delegates. As a result, Whiting and Fremon were never able to marry. Raised in Savannah, their son pursued a classical education and began attending the College of Charleston in the late 1820s. John C. Frmont - Going West: In 1835, he received an appointment to serve as a teacher of mathematics aboard USS Natchez. Remaining on board for two years, he left to pursue a career in civil engineering. Appointed a second lieutenant in the US Armys Corps of Topographical Engineers, he began taking part in surveying expeditions in 1838. Working with Joseph Nicollet, he aided in mapping the lands between the Missouri and Mississippi Rivers. Having gained experience, he was tasked with charting the Des Moines River in 1841. That same year, Frà ©mont married Jessie Benton, the daughter of powerful Missouri Senator Thomas Hart Benton. The following year, Frà ©mont was ordered to prepare an expedition to South Pass (in present-day Wyoming). In planning the expedition, he met noted frontiersman Kit Carson and contracted him to guide the party. This marked the first of several collaborations between the two men. The expedition to South Pass proved a success and over the next four years Frà ©mont and Carson explored the Sierra Nevadas and other lands along the Oregon Trail. Earning some fame for his exploits in the west, Frà ©mont was given the nickname The Pathfinder. John C. Frmont - Mexican-American War: In June 1845, Frà ©mont and Carson departed St. Louis, MO with 55 men for an expedition up the Arkansas River. Rather than follow the expeditions stated goals, Frà ©mont diverted the group and marched directly to California. Arriving in the Sacramento Valley, he worked to agitate American settlers against the Mexican government. When this nearly led to a clash with Mexican troops under General Josà © Castro, he withdrew north to Klamath Lake in Oregon. Alerted to the outbreak of the Mexican-American War, he moved south and worked with American settlers to form the California Battalion (US Mounted Rifles). Serving as its commander, with the rank of lieutenant colonel, Frà ©mont worked with Commodore Robert Stockton, commander of the US Pacific Squadron, to wrest the coastal towns of California away from the Mexicans. During the campaign, his men captured Santa Barbara and Los Angeles. On January 13, 1847, Frà ©mont concluded the Treaty of Cahuenga with Governor Andres Pico which terminated the fighting in California. Three days later, Stockton appointed him the military governor of California. His rule proved short-lived as the recently arrived Brigadier General Stephen W. Kearny asserted that the post was rightly his. John C. Frmont - Entering Politics: Initially refusing to yield the governorship, Frà ©mont was court-martialed by Kearny and convicted of mutiny and disobedience. Though quickly pardoned by President James K. Polk, Frà ©mont resigned his commission and settled in California at Rancho Las Mariposas. In 1848-1849, he conducted a failed expedition to scout a route for a railroad from St. Louis to San Francisco along the 38th Parallel. Returning to California, he was appointed one of the states first US senators in 1850. Serving for a year, he soon became involved with the newly-formed Republican Party. An opponent to the expansion of slavery, Frà ©mont became prominent within the party and was nominated as its first presidential candidate in 1856. Running against Democrat James Buchanan and American Party candidate Millard Fillmore, Frà ©mont campaigned against the Kansas-Nebraska Act and the growth of slavery. Though defeated by Buchanan, he finished second and showed that the party could achieve an electoral victory in 1860 with the support of two more states. Returning to private life, he was in Europe when the Civil War began in April 1861. John C. Frmont - The Civil War: Eager to aid the Union, he purchased a large amount of arms before returning to the United States. In May 1861, President Abraham Lincoln appointed Frà ©mont a major general. Though largely done for political reasons, Frà ©mont was soon dispatched to St. Louis to command the Department of the West. Arriving in St. Louis, he began fortifying the city and quickly moved to bring Missouri into the Union camp. While his forces campaigned in the state with mixed results, he remained in St. Louis. Following a defeat at Wilsons Creek in August, he declared martial law in the state. Acting without authorization, he began confiscating property belonging to secessionists as well as issued an order emancipating slaves. Stunned by Frà ©monts actions and concerned they would hand Missouri to the South, Lincoln immediately directed him to revoke his orders. Refusing, he dispatched his wife to Washington, DC to argue his case. Ignoring her arguments, Lincoln relieved Frà ©mont on November 2, 1861. Though the War Department issued a report detailing Frà ©monts failings as a commander, Lincoln was politically pressured into giving him another command. As a result, Frà ©mont was appointed to lead the Mountain Department, which comprised parts of Virginia, Tennessee, and Kentucky, in March 1862. In this role, he conducted operations against Major General Thomas Stonewall Jackson in the Shenandoah Valley. Through the late spring of 1862, Frà ©monts men were beaten at McDowell (May 8) and he was personally defeated at Cross Keys (June 8). In late June, Frà ©monts command was slated to join Major General John Popes newly-formed Army of Virginia. As he was senior to Pope, Frà ©mont refused this assignment and returned to his home in New York to await another command. None was forthcoming. John C. Frmont - 1864 Election Later Life: Still noteworthy within the Republican Party, Frà ©mont was approached in 1864 by hard-line Radical Republicans who disagreed with Lincolns lenient positions on postwar reconstruction of the South. Nominated for president by this group, his candidacy threatened to split the party. In September 1864, Frà ©mont abandoned his bid after negotiating the removal of Postmaster General Montgomery Blair. Following the war, he purchased the Pacific Railroad from the state of Missouri. Reorganizing it as the Southwest Pacific Railroad in August 1866, he lost it the following year when he was unable to make payments on the purchase debt. Having lost most of his fortune, Frà ©mont returned to public service in 1878 when he was appointed governor of the Arizona Territory. Holding his position until 1881, he was largely dependent on income from his wifes writing career. Retiring to Staten Island, NY, he died in New York City on July 13, 1890. Selected Sources Civil War: John C. FremontCalifornia Military Museum: John C. Fremont Biographical Dictionary of the US Congress: John C. Fremont

The Impacts of Human Resources on the Performance and Motivation of Literature review

The Impacts of Human Resources on the Performance and Motivation of the Employees - Literature review Example Employee turnover or dropout is one of the major problems facing by the current organizations. Many organizations measure the success and failures of their HRM based on the rate of employee dropouts. In other words, better HRM policies motivate the employees to continue in the organization whereas poor HRM policies force them to leave out. In the past, employees were more interested in getting decent salaries whereas at present they are not only interested in good salaries but also in getting a proper work environment. HRM is responsible for providing better work environments for the employees. In short, better HRM policies always motivate employees to improve their performances and to stick with the organization for longer periods. â€Å"It is a widely accepted premise that retention and productivity of workers is a function of how well the individual is motivated† (Lord, 2002, p.3). This literature review analyses various theories related to the importance of HRM in improvin g employee efficiencies and reducing employee turnover rates. Recent research has highlighted a so-called "prime building block" of HRM – the principle of "AMO". There must be sufficient employees with the necessary ABILITY to do the job; there must be adequate MOTIVATION for them to apply their abilities; and there must be the OPPORTUNITY for them to engage in "discretionary behaviour" – to make choices about how their job is done (Buchan, 2004, p.3). All human actions, irrespective of good or bad, are based on some kind of motivations. For example, a killer may have some motives or reasons for killing. The same way a student may study well to get a job or recognition in the society. In short, motivation is necessary for all human actions. The cases of the employees are also not an exception. Employees need some kind of motivation to perform better. In other words, in the absence of motivation employees may work as passive elements whereas motivation forces them to wo rk in an active manner. HRM is responsible for injecting motivation in the minds of the employees. In certain cases, rewards can motivate employees whereas in other cases, punishments could be a better option.

I plan to determine what influences achievement on students in special Research Proposal

I plan to determine what influences achievement on students in special education, between those who have used technology and those who have not used technology - Research Proposal Example Lahm (2003) supports this concern by pointing out that professional concern for special needs classes has not been packed by equal political or administrative effort. A situation that she believes is leaving little facility to implement or measure the impact of the adoption of technology in special education curriculums. Determining what influences achievement of students in special education who have used technology over those who have not requires first the identification of technology use, methodology and evaluation measures used. At the same time, there is an equal need to develop performance standards that will be able to attribute variance in performance directly with the use of the technology. It should be noted that the correlation between students’ technological competency is not to be equated with student proficiency or achievement. Therefore, determining variance in proficiency or achievement among students due to the utilization of technology should entail control over the type of curriculum, students or instructors (Gardner et al, 2003). Concentrating on special education students, studies will also need to account for the client conditions and health. Subsequently, there is also a need to identify what factors may limit the impact of technology use from socio-cultural, political, economic or medical perspectives. Moreover, there is also a need to account for the nature of technology adaptation itself such as productivity paradoxes, rates of adaptation and competency requirements among others (â€Å"Technology and Education†, 2006). The technology-focused educational reform emerged as major agenda in the 1990’s. Initial programs were designed as support social services but eventually, efforts became the prerogative of educational institutions. Programs transitioned from general programs to enhance the well-being of vulnerable groups identified through schools then became more specific

The title of the film was Amistad and the film was released in 1997 Essay Example for Free

The title of the film was Amistad and the film was released in 1997 Essay The title of the film was â€Å"Amistad† and the film was released in 1997 on the territory of the United States of America. The historical period, portrayed in the film, is the year of 1839. It was the year when a terrible rebellion took place on board the Spanish ship La Amistad, which transported salves. It was the time when the slavery was abolished in the North and the South of the United States of America was discontented for they desperately â€Å"needed† slaves to work for them. American courts still decide whether the black person is free according to the place he comes from. The trial over the rebels from La Amistad asks the main question: †Are these rebels slaves or free people? †. The â€Å"free giving† North and the â€Å"enslaving† South were already opposing each other and their relations were rather problematic. The incident became a scandal as it truly reflected the conflict of that time. According to the American laws back then only Africans could be considered free people. The story takes place in the time-gap before the Civil War, which lasted from 1861 till 1865. â€Å"Amistad† is a true story about the slaves that try to go back to their motherland – Sierra Leone. La Amistad† is the name of a Spanish vessel with 53 African slaves on board the ship. The whole story is told be spokesman for the slaves named Joseph Cinque. The film describes the story of a ship approaching the American shore, where trading slaves is illegal. On the way to America the slaves manage to release themselves and kill the whole crew of â€Å"La Amistad† except two crewmembers they leave alive to navigate the vessel. Nevertheless, as they have no idea what direction they need to sail the slaves find themselves near the seaside of New England. The vessel arrested by the coast guards and the rebels get to the court of Connecticut. The Court considers the slaves to be premises and for that reason the lawyer that defends the slaves is a specialist on questions of premises. He is an ambitious young lawyer named Roger Baldwin. The defendants are accused of murder but for them the case is the fight where they have to prove that they are free people and not anyone’s property. Baldwin’s way to defend is very skimpy from the beginning, as he does not seem to feel the problem completely. He does not seem to understand that it goes not about property but about personal freedom of the Amistad slaves in the first place. When Baldwin gets the support of America’s ex-president John Quincy Adams the things change. Adams teaches Baldwin how to feel the case and emotionally deliver it to the court. Adams makes a fifteen-minute speech in Court and put a â€Å"human face on the dispute† showing that the slaves who organized the rebels were free people who were forced to leave their native land, were seized and therefore had to protect themselves just as any other person would have done. Steven Spielberg directed the film and the main motivation of the author was showing that every single person, not depending on the color of skin has the right to be free. In other words each person is born free and nobody can take this freedom away from him. According to Spielberg own words the film tell the viewer about: â€Å"how these Africans are hopelessly caught in the quagmire of the American justice system[1]. This motivation is easily seen through the opposition of the slavery and justice. Spielberg reveals it through a true story to let the spectator understand that this will always remain a problem, even in the contemporary world. The film definitely does give the viewer more insight on the historical period of the 1839, as it in the first places tells about the story was forgotten even by the contemporary African-American representatives [2]. The majority of people do not realize how deep was the problem and the film shows that even twenty years before the Civil War slavery prospered and black Africans did not have many opportunities to defend themselves. It reflects the system of justice of those days where a person that could not speak English was put in Court without even realizing what was going on and without any possibility to explain anything or provide a disclaimer. The valued and the attitudes of the period which is portrayed in the film are primitive – a salve is someone’s property and should be treated as a property. Trial over a slave was a trial where the judge needed to decide â€Å"Whom does this â€Å"thing† belongs to†. The film also reflects the values of the time it was made in. In the first place it is still the problem of racism that is raised even nowadays. It shows the roots, the reasons of the insult that has drawn an invisible line between white and black people. Another attitude seem in the film is the attitude towards court. What the movie says is that the Court has to be independent from anything. As true justice cannot be bought every person needs to be sure that if he not guilty– he will never be convicted. The film is made in accordance with the values of that time; nevertheless the â€Å"waft† of present-day values is rather observable in it. For instance the fat that the defendants were in chains inside the courtroom seem to reflect that a person is not guilty until proved to be innocent and but on the contrary innocent, until proved to be guilty. The characters are not more important than the event, but they harmoniously fit into it. For instance the character of Anthony Hopkins John Quincy Adams shows that the most important thing is to see the human face of the situation, to feel the situation, to emotionally outlive the suffering of other people. This is something that the event itself does not say. It is a human interpretation of the situation and this makes the personage of John Quincy Adams very important to the film, but hardly more important than the La Amistad rebel and the subsequent court. Conclusion: The interpretation of the main characters relates to the most prominent value of the American nation – freedom. This outstanding value is immortal and is something that unites the values of both of the times. The film’s ideology is clear: no human being can be a property of another person; nothing can be called just until it depends on any factors except objectivity; each human being is free from the very moment he was born to the world. Each person can choose and not to be dictated what to do or say. People have the power to choose for themselves and express their will – in other words no discrimination can be made based on the racial differences. The film is a satisfactory historical source. It actually shares the whole story, which is unknown to the majority of the audience, including African-Americans. The strength is that it showed everything very realistic, especially the recollections of the slave, giving the audience the idea of what these people experienced being slaves. The weakness is that it is maybe a little too much concentrated on the characters, than on the event itself. Some things are ignored such as the reaction of public or what in fact people did think about the whole deal. This film can definitely an additional source to study American History, but should not be the only one.

Parents Play a Critical Role in Their Childrens Education :: Persuasive Essays, Argumentative Essays

Discussions continue about improving the U.S. public education system. One question which is frequently overlooked is: What is the role of parents in education? There are a variety of thoughtful and interesting conversations about everything from resource allocation, to the impact of race on educational achievement, to the most effective uses of technology, to redefining education to meet the needs of the 21st century – topical and relevant discussions that never seem to include parents. Parents aren’t completely ignored, but more often than not, the role they play isn’t a substantive part of the discussion. Their involvement becomes a less than critical part of any proposed solution. I believe we can make the argument that a significant part of the solution to the educational challenges we face requires meaningful parent involvement, not just lip service. In all fairness, however, meaningful parent involvement can be tough. Schools are faced with federal regulations that require it (Title I, Individuals with Disabilities Education Act); there is solid evidence that when parents are involved there is a strong, lasting connection to academic achievement, and particularly for children at high risk. Many of these children have parents who themselves were unsuccessful in school; for these children, parent engagement is a real challenge. For parents, it is generally easier when children are younger; content is easier, and schools (and children) seem a bit more welcoming to parents being involved. As children grow, however, the content becomes more difficult, schools and children are much less welcoming to parent involvement, and parents are left with just asking questions: â€Å"How was school today?† and/or â€Å"Did you do your homework?† Of course, all this doesn’t even consider the issue of parents working multiple jobs who struggle with finding time for involvement in their child’s education. More regulations and legal structures are not necessarily the answer either. There is a subset of children, those with disabilities, who have federal protections mandating significant parental involvement. Unfortunately, those regulations often create a contentious, rather than cooperative, relationship between parents and teachers and school administrators. When it comes to parental involvement, most people agree with the â€Å"why†; it’s the â€Å"how† that poses the challenge. The vast majority of parents want to be involved, but face significant barriers in doing so. The vast majority of schools welcome parent involvement, but with short parent meetings (for which both sides struggle to find time), it’s hard to know exactly what to do.

Lab Report: Proving that energy is conserved within a system

This Is defined by Hooker's Law shown below. F ? -xx The law of conservation of energy is that energy cannot be created or destroyed, it can only be changed from one form to another. This means that the total amount of energy in an isolated system is constant over time. This means that the only thing that can happen to energy in a closed system is that it can change from one form to another. In this experiment energy changes from elastic potential energy to kinetic energy to gravitational potential energy. Some energy is also lost due to friction which creates heat and sound during the experiment.Initial = Final Eek + Pep gravitational I + Pep spring + E thermal I = Kef+ Pep gravitational f + Pep bring f + E thermal f + Neon- conservative This equation clearly shows the energy transfer during the experiment Including the energy lost In non-conservative forms such as heat and sound. Basic energy formulae were also used In this experiment In order to calculate energy as it changes form . Eek- move Pep gravitational MGM very important as it is used a wide variety of physical applications. It is especially relevant and applicable in situations which there is little to no friction, such as in astrophysics.Energy and applied forces can be calculated in order to accurately determine values seen in the equations above. Method: The equipment was set up as indicated in figurer . The track was placed at such a gradient where the cart would not reach the top of the track or come to close to the censor after pushed by the compressed spring. It should also be noted that the gradient of the slope remained constant throughout both experiments. The readings were zeroed and data was then collected by the censors and graphed on the program Logger Pro.Figure 1: Experimental setup For the first experiment, the cart was released from different heights on the ramp ND measurements of the force and compression of the spring were taken in order to be able to calculate the spring constant . For the second experiment the spring on the cart was compressed and the cart is placed then released using a hard object such as a ruler. The spring then pushed the cart up the track and the censors took the reading of the force, displacement, velocity and acceleration needed in order to calculate the energy as it changed form in the system.Results: Measurements for finding the spring constant of the spring x = displacement of spring from equilibrium position. F = force applied by the spring on the cart. K = the spring constant of the spring. Table 1 : Measured displacement of the spring and force applied by the spring and the calculated spring constant results. The uncertainties for the displacement and the force were chosen because of the accuracy of the censors and the ruler respectively. The uncertainty of the spring constant was calculated by halving the range of the results.Measurements for finding the total energy during the second experiment Value Symbol Result Initial Com pression of Spring 0. 033 Ð’Â ± 0. 001 m SF 0. 018Ð’Â ±0. 001 m Velocity as cart leaves spring I 0. 75Ð’Â ±0. 05 runs-l Velocity Just before collision if 0. 69 Ð’Â ± 0. 05 runs-l Max distance traveled Adam 0. 661 Ð’Â ± 0. 005 m Position at random point DRP 0. 198Ð’Â ±0. 005 m Velocity at random point Table 2: Velocity and distance measurements taken by the censors in order to prove conservation of energy. The uncertainties for the each of the results were chosen because of the accuracy of the censors respectively.Analysis: Finding the spring constant of the spring To find the spring constant we use Hooker's Law (F = -xx). The negative sign shows that the spring is being compressed and can be ignored in this case. For the first value: x = 0. 010Ð’Â ±0. 001 m and 5. 7 Ð’Â ± 0. 3 = 570 ram-I This process was then repeated for each data value and then the average of the results was found to be 598 Nm-l. The uncertainty for the spring constant was calculat ed by halving the range of the values which was found to be Ð’Â ± 28. 5 Nm-l . This gives the final value for the spring constant of the spring to be 598 Ð’Â ± 28. 5 Nm-l .Conservation of Energy Graph 1, 2,3: These graphs shows the carts velocity and position and well as the force exerted in the spring by the cart as it moves up and down the slanted track. Using he results found in Table 2, the elastic potential energy, gravitational potential energy and kinetic energy can be calculated at six points during the experiment. These points are; before the spring is released, Just after the cart loses contact, at the during the first collision, and at some point between the release and collision points above. Before the spring is released all the energy is stored as elastic potential energy in the spring.This can be easily calculated using the spring constant and the displacement of the spring. K = experimentally measured spring constant = 598 Nm-l . = initial compression of the spring = 0. 33 m Just after the cart loses contact with the spring, we can assume that all of the elastic potential energy has been converted into purely kinetic energy. Kinetic energy can be calculated using the mass and velocity of the cart. M = mass of cart = 0. 521 keg v = velocity as cart leaves spring = 0. 75 ms-l At the top of the slope the cart has stopped as the energy has been converted into purely gravitational potential energy.This can be calculated using the mass and height of the cart as well as gravity. G = acceleration due to gravity = 9. 81 ms-2 = maximum height = 0. 036 m The maximum height of the cart was found by first calculating the angle of the slop using trigonometry. = 3. 130 This angle was then used with the maximum distance traveled value to calculate the maximum height. Just before the spring hits the bottom again the energy is again kinetic. This can again be calculated using the mass and velocity of the cart. At a chosen point part way up the slope the total energy will be the kinetic energy at that point plus the potential energy at the point.

Tata Ace- Case Study

MARKETING STRATEGIES ASSIGNMENT â€Å"TATA ACE† CASE STUDY 1) Why do we feel Tata Motors was targeting LCV (Light Commercial Vehicle) segment under commercial segment for TATA ACE? – – – Better highway systems like the Golden Quadrilateral meant that Commercial vehicles in 45+ Tonnes could carry bulk loads covering large distances in shorter time and at lower per tonne per km cost. Government also went about the task of improving road network between medium sized cities and also building all weather tertiary road network covering rural towns- only smaller and rugged vehicles could operate on these roads ( Pradhan Mantri Grameen Sadhak Yojana).Increased congestion & pollution in most of the cities forced the government to regulate the movement of Large/ Heavy trucks (larger than four tonnes) in the cities. Tata motors considered the above primary factors in determining the need for large commercial vehicles for the highways and smaller sub 4 Ton category co mmercial vehicle for operating on both Inter city/ Town and Intra city road network.Ruling out the possibility of developing large commercial vehicles due to the high cost of development and fearing loss of revenues from their niche standard size truck segment, Tata motors decided to develop TATA ACE targeting the Light Commercial Vehicle Segment. Also helping their decision process were some key policy initiatives: – Discouraging the use of Old. Polluting & uneconomical vehicles Scrapping of >15 years old vehicles Ban on overloading of vehicle. ) Highlight the Key outcome of Market Research which was conducted before launching TATA ACE and do we think there was a gap which can be addressed by a Product like TATA ACE? Market research involving interviewing of over 4000 truck and three wheeler operators across the length & breadth of the country highlighted the following needs, though there was a section which opined that even a three wheeler under TATA banner would be welcome d by the market: (i) Owning price of the vehicle should not exceed INR 200,000/(ii) Fuel Efficiency. Reduce â€Å"per ton per km† cost. iii) Maneuverability of three wheeler but with higher level of a. Safety b. Durability c. Ruggedness d. Reliability e. Higher payload f. Comfort of a four wheeled truck. (iv) And finally â€Å"Personal Motivation† to drive a four wheeler to enhance the status of operators in the society and thereby create transportation entrepreneurs . Tata Motors addressed all the key requirements of the market with TATA ACE, A four wheeler with economical pricing, Fuel Efficient engine, pay load of 1750 kgs and built in safety features including enhanced comfort. ) How was Segmentation & Targeting done for TATA ACE? As a Functional segmentation, Tata motors decided that the ACE would address the spectrum of LCV to transport 750 – 1500 kgs over 100-200 kms and position it between the Rickshaws/Cart and Pick up trucks; meeting the functional nee ds of different customers. They also further segmented this functional segmented customers into four groups viz. , – Performance sensitive (7%) o Interested in status, Brand image and speed o Willing to pay higher prices for features Current owners/ operators of larger SUVs or cars. – Balanced perspective (25%) o Return on Investment o Comfort and features o Owners – Entrepreneurs o Purchasing three wheeler, due to absence of an alternative. – Return on Investment sensitive (55%) o Per Ton per Km cost o No value for Non-monetary purchase considerations o Generally fleet owners/ operators- who hired drivers – Acquisition price constrained (13%) o Lacked credit o Could not afford for slightly expensive vehicles. o Prefer three wheelerFinally they identified a group that could not afford any motorized vehicle; using bullock & horse carts, cycle rickshaws, manual pull carts. However this group over time can move up and be a TATA ACE customer. Based on functional & customer segmentation and also considering potential growth of the market , TATA Motors estimated and targeted: – 45% of the ACE’s customers planning to purchase 3 Wheeler – 15% from potential pickup & LCV purchasers – and 40% from first time CV purchasers. 4) Explain the Marketing Mix 4P's [Product, Price, Place, Promotion] strategy adapted for TATA ACE?Product: TATA ACE was designed to address three major customer needs in terms of product ie. , – Overloading capability – 2 cylinder water cooled engine, based on the proven Indica diesel engine – Safety, Comfort and aesthetic considerations Price: Though the price apparently was higher at ` 225,000 as against ` 100,000-200,000, they addressed the Per ton per km cost. Tata Ace would cost Rs. 6. 70 for delivering one ton of goods over per km as against `7. 88, their nearest competitor could offer and segment average of ` 8. 54. Place:Tata motors decided to roll out in phas e beginning with 5 states in Western and Southern parts of India; where the demand for three wheelers were high. They also benchmarked distribution network against two & three wheeler dealer network. Based on the data, they developed new dealership format called 1S (Sales), as against traditional 3S dealership network. Each existing Tata Motors 3S Dealer (Sales, Service & Spares) was required to set up 8 to 20 1S centers in their region and staff them with existing employees. Within 3 months 300 new distribution points were set up.Promotion: Tata motors used both Print and TV media to position and promote the product. – Chota Hathi – Symbol of Power, Reliability and â€Å"Mini† product A boy rushing to school, Wife seeing off for the day, Off to Work in Tata Ace and Going to School in Tata Ace. Also their positioning statements viz. , o India’s first Mini truck o Small is Big o Stability & Trust of big truck o Economic liberation o Feel good about jab o T ransportation at the last mile 5) What is the current trend of TATA ACE. Who are their competitors and suggest a future steps taken for TATA ACE?Present day competitors are : – Mahindra Gio – Mahindra Maxximo – Piagio Ape Mini Truck Force Trump Minidor. A few steps suggested for TATA ACE to continue to be the top seller are: – Continue to innovate and ring in changes to make the vehicle more fuel efficient. Increase engine torque to demonstrate performance in hilly regions Continue to control costs and offer competitive price to customers Increase Go Green initiative with increase in ENG and Electric drive variants Target export market aggressively; with both features and better pricing.

Edith Wharton - The House of M essays

Edith Wharton - The House of M essays Edith Wharton was born as Edith Newbold Jones in an aristocratic family in the city of New York. Wharton had no formal education but she was privileged enough to use her fathers library and was privately educated at home by governesses and tutors. She was expected to learn the social etiquette and conduct herself as a well-bred woman. She exhibited her creative talents from her childhood. Even before she could read she made up stories and later as an adolescent she wrote stories and novellas. At the age of twenty-three Wharton married Teddy Wharton. But their marriage was not a successful one for Teddy could not match Edith in her intellectual or artisitic interests. Apart from her career as a writer Wharton had a very important role to play as a social matron.During the first World War Wharton untiringly worked for the refugees in Paris.She also opened hostels and workhouses for women who had no support.However Wharton was dissatisfied as a wife and a society matron She lived in Pa ris till her death. She returned to United States only once and that was to accept the Pulitzer prize for her novel The Age of Innocence. Wharton authored about forty books and during her lifetime she enjoyed the company of writers like Hemmingway Theodre Roosevelt and Henry James. The writer Henry James immensely influenced Wharton . The House of Mirth was published in 1905 when Wharton was forty-three years old. Wharton primarily depicted the materialistic society in which she lived. She is best known for her portrayal of people and places in her works. In this novel she gives us a glimpse of the rich and materialistic New York upper class society, a subject she was well acquainted with. She wrote in A Backward Glance, There was before me in all its flatness and futility, asking to be dealt with as the theme most available to my hand, since I have steeped in it from infancy. The novel is unique because Wharton is not pretending to kn...

Babe Ruths 1927 Home Run Record

Babe Ruth's 1927 Home Run Record Babe Ruth was known as the Home Run King and the Sultan of Swat because of his powerful and effective swing. In 1927, Babe Ruth was playing for the New York Yankees. The Competition Throughout the 1927 season, teammates Babe Ruth and Lou Gehrig competed for who was going to end the season with the most home runs. The competition lasted until September when both men reached their 45th home run of the season. Then, unexpectedly, Gehrig slowed down and all that was left was for Babe Ruth to hit the incredibly high number of 60 home runs. It got down to the last three games of the season and Babe Ruth still needed three home runs. In the second to last game, on September 30, 1927, Babe Ruth hit his 60th home run. The crowd cheered wildly. Fans threw their hats in the air and confetti rained down on the field. Babe Ruth, a man known around the world as one of the greatest baseball players of all time, had done the impossible- hit 60 home runs in one season. Gehrig finished the season with 47. Babe Ruths single-season home run record would not be broken for 34 years. Previous Records The previous highest number of Home-Runs in a single season belonged to Babe Ruth at 59 home-runs hit during the 1921 season. Before that, Babe Ruth also held the record in 1920 with 54 HRs and in 1919 at 29 (when he played for the Boston Red Sox). The earliest single-season record was held by George Hall of the Philadelphia Athletics with 5 home runs in 1876. In 1879, Charley Jones batted 9; in 1883 Harry Stovey batted 14; in 1884 Ned Williamson batted 27 and held the record for 35 years until Babe Ruth burst onto the scene in 1919.   Current Record Although Babe Ruth remained the reigning Home Run King for 34 years, several notable athletes have since broken the record. The first of which happened during the 1961 season wherein New York Yankees star Roger Maris batted 61 home runs in the season. 37 years later, in 1998, Arizona Cardinals play Mark McGuire revitalized the competition with an impressive 70-home-run season. Despite impressive seasons from Sammy Sosa in 1998, 1999, and 2001 (66, 63, and 64 HRs respectively), he never held the title of Home Run King because of Mark McGuire slightly edging him out for the record. The reigning Home Run King in 2017 is Barry Bonds who hit 73 home runs during his 2001 season with the San Francisco Giants.

Response to Free Play Essay Example | Topics and Well Written Essays - 500 words

Response to Free Play - Essay Example His book Free Play instills and resonate the passion of music in readers and is a best book on improvisation. Improvisation is a difficult topic and it is a most realistic book on improvisation I have seen yet. I am really impressed with Stephen Nachmanovitch’s book Free Play. It was a resonating and promising experience to study such a nice piece writing. It is a very unusual, thought-through, and through provoking book on mystic creativity, which is a difficult most topic. Improvisation in art and life is a very difficult topic. It is very difficult to perform extemporaneously for everyone even for actors. Doing improvisation in a strange place is a very difficult to deal with. Free Play book has far reaching affects. It runs deep into our activities of art, music and everyday life. This book integrates knowledge from variety of important works of art, literature, science, etc. â€Å"This book is important not only because it devolves into the creative process, but also because Nachmanovitch creates the opportunity for reader to get in touch with her/his own creative possibilities and abilities†. Harvard Educational Review My ideas about improvisation shifted due to this book. It resonates in me the element of the art of improvisation for art, music and everyday life. It tempts me to believe in myself and do everything as per my natural instinct. Writer‘s approach is equally useful for children, teacher and others peoples of all kinds. It is good to randomly do things but some part of me is reluctant to believe that we should improvise all the time. We can anticipate the future happenings and we can try to prepare for them in order to better coup with every situation. While, if we need to perform somewhere randomly, we should give our best shot by using the ideas presented by Stephen, Nachmanovitch in Free Play: Improvisation in Life and Art. In essence, I am really impressed with this piece

A comparison of effects of categorized and uncategorized words on Essay

A comparison of effects of categorized and uncategorized words on memory - Essay Example This model is best illustrated by a computer system where information is received and processed variably by the brain before it is stored into memory.Atkinson and Shiffrin's "multi-store model of memory" theory posits that there are three distinct memory stores - sensory, short term, and long term. The amount of attention paid and "rehearsal" of information affects likelihood of this information passing first into short term and then into long-term memory.Sensory memory has a very limited duration of about a second for visual store and two seconds for the acoustic store. Short term memory also has a limited storage capacity and a very short duration and can be lost through decay or displacement as new information is added to the store. Organizing information in short term memory through "chunking" enables it to pass into long term memory. These chunks can be acronyms, words, phrases, or anything else that links the information together into a meaningful structure. By chunking informa tion, a much greater quantity can be stored. Memory can decay over time, or there can be problems of retrieval, where the memory is there but cannot be recalled. Information in long term memory is more likely to be in the form of semantics, organized by general meaning rather than in greater detail. In a study by Tulving and Pearlstone (1966), participants' recall of word lists of 12, 24, and 48 words in categories of 1, 2, or 4 words was tested. The answer sheets were used with and without category headings to measure the effects of categorization on recall. Participants showed a significant increase in words recalled when the category headings were present on the answer sheet. This study shows that organizing information in memory increases the amount of recall. Objective of the Study Generally, the study's aim was to approximate studies [such as that of Tulving and Pearlstone (1966)] to determine whether word categorization could increase the number of words recalled from a prepared word list. In more specific point of view, the study is aimed at: 1. Identifying the factors that could help people recall more numbers of words 2. Assess which among the given factors (as stated in the first specific objective) is better be applied to specific age range of the people 3. Evaluate if there could be a difference to the number of words recall if the subjects are of different gender, social status and level of education earned. Hypotheses The null hypothesis supposes that any variation in the number of words recalled between the categorised and uncategorised word lists will be due to chance factors. The alternative hypothesis assumes that there will be a significant difference in the number of words recalled between the categorised and uncategorised word lists such that the number of words recalled from the former will be higher. Methodology Research Design The experimental method was used to try and establish a causal relationship.A repeated measures design was utilized to limit the number of participants required and to reduce participant variables. To minimize order effects, counterbalancing was used, with half the participants hearing the uncategorized list first and the remaining half hearing the categorized list followed by the uncategorized list. Participants The study was participated in by close